How Connections Helped Ernesto Gaita Create His Brand Marketing Business
Connections are important to everyone who is trying to get ahead in the business world. How people remember you, who you are in connection with, and even small gestures when meeting someone new can make all the difference. For Ernesto Gaita, he was able to create valuable connections in his life through his numerous jobs which eventually helped him create his business.
Out of these relationships, Ernesto began his own company, knowing that this was his true passion. At 23 years old, Ernesto began this adventure by creating a business known as Booth and Bottle, which was rebranded as Jukebox, which was designed as a directory for connecting people to concerts and other events. Unfortunately, this first venture did not work out as Ernesto had planned.
Ernesto stuck by his guns and relied on his network of supporters, friends, and connections to get him through this tough time. He waited and eventually connected with another entrepreneur, Anthony Sorella. The two worked hard for two years building their relationship and their new brand. They eventually created their new company Neighbourhood Creative.
Ernesto tries to differentiate his business from other marketing businesses by staying consistent more than anything. His company works with hundreds of brands and entrepreneurs on a weekly basis in helping them further their business and increase their connections. Ernesto’s consistency as well as his creativity has allowed for this growth.
Ernesto is not quite sure what his next project will be, but he has had a couple of ideas that are based off of his interest in the restaurant industry. He has played with other ideas as well like opening a bar or barber shop, but whatever he is doing next, he will use his network of amazing connections to get there.